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Role of broadcast media in educational Development in Nigeria: a study of NTA Enugu State

Project topic for Mass Communication department.


Development is the process of moving the world, to engage in the task of self- improvement when the available is necessary, not only for all aspects of a person'’ development, but also for all aspects of a nation development following this, the broadcast media are the most vital instrument for influencing the masses to either consume or conserve. In developed countries, an issue which does not appear on television or radio does not even exist. Here in the developing world, the question is: to what extent in educating the masses? Therefore, the purpose of this research is to find out the role that broadcast media have played in educational advancement of the people. This work is divided into five chapters for an introduction gives an insight into the electronic medium and Enugu State education. It slides into detailed exposition of relevant related literature and the formulation research appropriate research methodology and measuring instrument were used. After a carefully conducted analysis it was discovered that one formulated hypothesis received statistical support. Based on the above findings the researchers recommend that for effective educational advancement of the masses by the media, government should give it’s influencing support so that it becomes a worthy venture.



1.1 Background of the Study

The origin of educational broadcasting in Nigeria could be linked with the introduction of broadcasting services in the country. The wired broadcasting services in the country was commissioned in Lagos by the colonial administration. The broadcasting services involved a system where by a radio station received the British Broadcasting corporation (BBC) programs and then relayed same to subscribes through cables connected to loud speakers installed in people homes. In the 40’s, the radio re-diffusion was established in Lagos until in 1951 when it was changed to the Nigerian Broadcasting services (NBC). The Nigerian broadcasting services relayed such programs as news reviews, sports and religious issues, and it excludes itself when it brought daily account of political news to millions of people during the 1959 general election campaigns. It also brought news in English and the three main Nigeria languages. In 1954. It launched a magazine

In recent years, people have witnessed the fast propagation of a new category of information technologies which is commonly known as broadcast media. This media supports and boast interpersonal and interactive communication using the internet-based platform. According to Dwyer (2010), a century and a half ago, communication between countries involved physical presence. Once, a reporter had to run as fast as possible back to the newsroom after interviewing and tried to beat the competition to print. With the advent of the digital age, the role of the journalist changed. The inception of information communication technology such as the internet has made it possible to find out about events without actually being there. Journalists can report news across the world over the internet.

Communication is the most vital factor, in the building and development of nation. Following this, national development in any society cannot be achieved without wide spread of education for children and adults. Education is recognized, as the most potent instrument for development. Through education, people assimilate fundamental values and develop new ones. In addition, certain prescribed goals are realized in the areas of economic growth, healthcare services, political and social awareness, political stability, self-reliance, national identity, among other things.

The mass media, particularly the electronic or broadcast media, has become a powerful and effective instrument for achieving these national goals. Broadcasting, is the transmission of signals through electronic agent wares which convert audio and video signals in a form in which they can be received in the audiences’ homes, offices and places of meeting.

Broadcast media includes radio and television. Radio is one of the broadcast media which appeals to the auditory and visual senses.

Television broadcasting was established in the country on October 21, 1959 in Ibadan by the government of western Region of Nigeria. The station was run under the trade name of Western Nigerian Television Authority (NTA) Ibadan was the first in television broadcasting followed by the Eastern Nigerian government, Enugu, and others.

Furthermore, Enugu being the regional capital of the former Eastern Nigeria, and currently Enugu state, occupies a strategic position in the political and social organization of Nigeria that being the case, there are some broadcast media located in several parts of the state.

The Enugu state broadcasting service (ESBS) the Nigeria Television Authority (NTA), the Federal Radio Corporation of Nigeria (FRCN) have a great role to play in the quantities and qualitative education of the citizenry their objectives are realized through the souring of innovative programs spread around or anchored on the media commissions. The Enugu state Broadcasting services (ESBS) for instance, has the university of (UNIAIR) programs which is a second chance educational program organization in collaboration with an educational institution of the tertiary level to educate the masses in the same vein, the Nigeria Television Authority (NTA) and the state radio station, both have fashioned out education programs which are dished out to the public for their viewing and listening pleasure. The question that comes to mind is whether the broadcast media have really helped in educational advancement and perhaps national development.

Over the years, lots of studies and researches have been carried out and consequently many books written and published in order to discover the answer to the above question. These efforts have been made to find out the relationship between the media and educational advancement of students in their understanding and retentive ability. Today, it is accepted that educational programs as the broadcast media produce some effect in the audience in the areas of retention comprehension and out – spoken ability. In some cases, the media produced some cases, the media produced some negative influence on the audience. However, it would appear that the broadcast media are not living up to their expectation even through the fault or blame should not be centered around them only. The government and the entire citizenry also have their share of the blame and fault. The problem lies squarely on freedom of the press or freedom of expression for the whole country. Notwithstanding the problems, broadcast media of Enugu metropolis have as their formal objectives, the following:

Compliment and support class room education this is possible with the instructional television on air educational programs.

1.2       Statement of the Research Problem

This study, among other things, tries to find out the role of broadcast media in education system of Nigeria using Enugu State as the case study. The importance of education in any society can never be over emphasized. Development can only be achieved when there is a high level of literacy in a community. With this in mind, the objectives of this study are as follows:

  • To ascertain the extent, the broadcast media have played in educating the populace in Enugu State.
  • To find out the role of the broadcast media in educational programs on the masses and to know if these programs can be improved upon to suit the target audience.
  • To find out the number of people who have benefited from the educational programs of the broadcast media, more so, how the broadcast media help in educational advancement.

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